Yung Tyng LeePixels to Product: How to Write like a Designer (Part 2)In Part Two, we unpack the power of narrative and why pictures don’t speak a thousand words in the realm of product design.5 min read·2 days ago----
Yung Tyng LeePixels to Product: Simplifying a Portfolio Design (Part 1)A running series of thoughts and reflections as I build this new website. In Part One, what exactly is a ‘simple’ scope?6 min read·2 days ago----
Yung Tyng LeeinGridhausDoes Your Brand Sear? — Brand Strategy Pt. 1Instead, the right way to be stuck on someone’s mind is to be…a real human being. In this series on brand strategy, we’ll walk you through…9 min read·Aug 7, 2018----
Yung Tyng LeeLet’s Talk About (Good) Design—And Its State in MalaysiaI assumed I needn’t say much about the whole Kuala Lumpur City logo fiasco when it first surfaced, as I foresaw that many people would make…13 min read·May 2, 2016----
Yung Tyng LeeDesign publications, by designers, for designers and everyone. — yung.This is an essay written for the Communication Design Criticism class, Masters of Comm Design RMIT, arguing the case for accurate…8 min read·Aug 29, 2015----